Hey OlivierThank you for taking the time to coemnmt on this issue. Much appreciated. AND the disclaimer; should it not be obvious by now, I do indeed work for Y!.>>When we run web analytics, we don't rarely focus on the individual user if ever.I actually agree with you than we, the practitioners, and we, the vendors, rarely focus on the individual. However; and that tends to be the issue, it is in that _rare case_ that you want to make sure that you are transparent. If not, we give people the false indication of us not collecting PII when we in fact do.Most web analytics solutions today are moving towards not just visits based systems, but more true visitor based systems, which includes full and rich visitor profiles. Profiles that are either used for off-site re-targeting or even on-site real-time targeting. So rare might even become more common.>>Yahoo's move seems much more PR orientatedSince I advocated for this inside Y!, I can honestly say that this is less about PR (not to much value here anyway) and actually just about transparency (believe me, we hype everything else.. he he).So to conclude, I actually think you are right, it is rare that practitioners use PII and people are to some degree always tracked .BUT :-) I do think that it is a decent thing to inform that you track people and if they don’t like it, give them an option to opt-out. Cheers :-)Dennis

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